Altype
Brand Identity
Scope
Logo, Typography and Color, Packaging, Brand Guidlines, Social Media Graphics, Merch
This branding project was developed for a visionary startup founded to celebrate design and build a community of design enthusiasts. Rooted in the belief that design is a fundamental part of the human experience, the brand needed to reflect the company’s passion for creativity, expression, and innovation. The visual identity was crafted to be bold yet adaptable—designed to inspire and resonate across mediums, styles, and disciplines. From digital platforms to physical spaces, the brand system supports the company’s mission to unite creatives and highlight the transformative power of design in shaping a more thoughtful and beautiful world.