BRAND IDENTITY
& EXPERIENCE DESIGN

[ HELLO

I am Leonarda Tamayo and I create meaningful, human-centered brands and experiences. With 11 years of industry experience, I take a thoughtful, inquisitive approach—asking essential (and often challenging) questions to uncover insights and deliver impactful, strategy-driven solutions.

DIGITAL PORTFOLIO

Brand Identity

Experience Design

Marketing Strategy

Illustration

[ Featured Works

PROJECTS

[ Specialty

SERVICES

[ Explore a range of specialized design services crafted to bring your brand’s vision to life ]

Brand
Strategy

Every business needs a plan. Together we will develop a tailored strategy to achieve your brand and marketing goals.

Research & Insights

Unique Ways

Purpose, Mission, Vision

Value Proposition

Personality Traits

Verbal Identity

Naming

Visual
Identity

Visual identity is the unique visual language of your brand. Attract your targeted audience and start build brand recognition.

Adaptable Logotype

Typography & Color Palette

Illustrations & Icons

Patterns & Textures

Design Elements

Design
Systems

Present yourself across print and digital mediums in a cohesive and consistent manner reflecting your brand’s personality and goals. It’s a key tool for scaling brand visuals without compromising quality or consistency.

Design Assets

Templates

Style Guides

Brand Book & Guidelines

Packaging
Design

Entice your customers with next level packaging design. The product you work so hard on deserves it!

Custom Packaging

Label Design

Prototypes

Ctreative Support

When in doubt, ask a professional. I am here to access your situation and provide you with expert advice.

[ Process

[ Experience a seamless, collaborative process that ensures every design project is crafted with purpose, precision, and tailored to your specific business goals. ]

01

Consult

01

Consult

We start with a collaborative discussion to understand your vision, goals, and needs.

02

Strategy

02

Strategy

A tailored plan that aligns design concepts with your objectives is developed.

03

Execution

03

Execution

I bring your ideas to life through thoughtful, creative design solutions.

04

Delivery

04

Delivery

Your finalized designs are polished, packaged, and ready to make an impact.

01

We start with a collaborative discussion to understand your vision, goals, and needs.

Consult

02

A tailored plan that aligns design concepts with your objectives is developed.

Strategy

03

I bring your ideas to life through thoughtful, creative design solutions.

Execution

04

Your finalized designs are polished, packaged, and ready to make an impact.

Delivery

01

Consult

01

Consult

We start with a collaborative discussion to understand your vision, goals, and needs.

02

Strategy

02

Strategy

A tailored plan that aligns design concepts with your objectives is developed.

03

Execution

03

Execution

I bring your ideas to life through thoughtful, creative design solutions.

04

Delivery

04

Delivery

Your finalized designs are polished, packaged, and ready to make an impact.

[ About me

I’m a Creative Director and Educator based in the Bay Area, California. I specialize in branding and customer experiences across digital and print platforms. Guided by a deep passion for creativity and strategy, I help businesses build meaningful, memorable connections with their audiences.

  • Get in touch

  • Get in touch

  • Get in touch

  • Get In Touch

  • Get In Touch

  • Get In Touch

  • Get in touch

  • Get in touch

  • Get in touch

Looking for a
Creative Partner?

[Branding solutions, menu designs, Netflix recommendations. We’re here to talk about it all.]

Looking for a
Creative Partner?

[Branding solutions, menu designs, Netflix recommendations. We’re here to talk about it all.]

Looking for a
Creative Partner?

[Branding solutions, menu designs, Netflix recommendations. We’re here to talk about it all.]